The publicly released GfK Metro Radio Survey Summary Reports will continue to provide the Total Radio level data currently available - Share%, Average Audience, Cumulative Audience and the DAB+ Station results.
 
From Survey 3 2023 the Summary Report will be expanded to
include the streaming audience data for each AM and FM radio station listed in the survey; also included within the streaming result summary table will be the streaming audiences for three aggregated DAB+ station groups; total DAB+ stations, commercial DAB+ stations and ABC DAB+ stations.
 
Subscribers to the data will be able to see broadcast (AM/FM/DAB+) and streaming audience data through their chosen Gold Standard accredited radio analysis software against all stations.
 
Users will be able to analyse the stations’ broadcast audiences and their streaming audiences in the same way they are able to analyse total audience figures currently. The metrics that will be available will be the same, including cumulative audiences, share, time spent listening and demographics.

Information about streaming audiences is currently included in the radio surveys based on listener recall via the online and face to face surveys.
 
Under RADIO 360°, streaming data will be obtained directly from source via the daily collection of station server logs and the use of the GfK Sensic Tag across 3,000 radio station stream sources such as websites and listening apps.
 
The technology captures when a radio stream starts and stops. The data is integrated into the system and will provide insights that have not been available before such as the age and profile of streaming audiences, radio’s weekly reach via streaming, when and where people are streaming radio and lifestyle information.

Each network will inpendently determine how they want to utilise RADIO 360° data for commercial purposes and to take to market.

 

The MediaWatch is probably the most visible and exciting change to the total measurement system in Australia. The watch is a functional time piece and step counter AND it captures ambient sound at the same time.
 
Panels of 400 consumers in each of the metro markets of Sydney, Melbourne, Adelaide, Brisbane and Perth wear the GfK MediaWatch to collect data on their radio listening during their waking hours.
 
The watches are also equipped with heat and motion sensors to confirm the watch is being worn. The user docks the watch at the end of each day to recharge and download the days’ listening to GfK. Sound grabs are encrypted so they cannot be heard by the human ear and everyone’s privacy remains intact.

Diary survey data remains the foundation of RADIO 360° but with additional data sources added in to create a hybrid system of radio measurement. In Survey 3, 2023 the industry will release the first iteration of this hybrid system, but it will continue to evolve over time.

The next phase is still being planned as we gather more data from all sources and review. However, the main focus for 2024 is to include some form of Podcast measurement as well and this is currently being explored.
 
Additional to this, CRA and GfK will release RADIO 360° Special Reports along the way like the Special Events reports utilising the wearable data currently being collected.