Category Reports

Finance & Investments

GfK and Commercial Radio & Audio have released the Finance & Investments category report, providing media agencies and radio sales teams an overview of some of the additional survey data available to them via Gold Standard software.

Key insights include:

  • Commercial radio reaches over 5.2M or 76% of people with personal investments every week, and they listen for an average of 13hrs and 50mins each week
  • Commercial radio provides an opportunity to target those without personal investments, with 76% of listeners having no personal investments
  • More than 17% of listeners with personal investments don't watch commercial TV in average day.

For more information, please email Briony McLean (Research & Insights Strategist) or call 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio & Audio’s prior consent.

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