Category Reports

Grocery Buyers

GfK and Commercial Radio & Audio have released the Grocery Buyers category report, providing media agencies and radio sales teams an overview of some of the additional survey data available to them via Gold Standard software.

Key insights include:

  • Over 5.3M grocery buyers tune into commercial radio each week
  • Grocery buyers spend 14hrs and 57mins listening to commercial radio each week
  • The average age of the grocery buyer commercial radio listener is 46.8 years.

For more information, please email Briony McLean (Research & Insights Strategist) or call 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio & Audio’s prior consent.

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