Category Reports


GfK and Commercial Radio & Audio have released the Insurance category report, providing media agencies and radio sales teams an overview of some of the additional survey data available to them via Gold Standard software.

Key insights include:

  • Commercial radio reaches more than three quarters of comprehensive vehicle insurance holders every week, and they listen for an average of 14hrs and 38mins each week
  • Commercial radio provides an opportunity to target those without home or contents insurance, with 76% of listeners being uninsured
  • More than 17% of listeners with private health insurance don't watch commercial TV in average day.

For more information, please email Briony McLean (Research & Insights Strategist) or call 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio & Audio’s prior consent.

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