Category Reports


GfK and Commercial Radio & Audio have released the Parents category report, providing media agencies and radio sales teams an overview of some of the additional survey data available to them via Gold Standard software.

Key insights include:

  • Almost 2.3M (or 4 out of 5 parents) listen to commercial radio each week
  • Parent listeners spend 12hrs and 36mins listening to commercial radio each week
  • Nearly 23% of parent listeners don't watch commercial TV in average day.

For more information, please email Briony McLean (Research & Insights Strategist) or call 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio & Audio’s prior consent.

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