Finding Consumer Trends

Health & Fitness

This survey drew just over 1,300 responses from regional radio listeners across the country. The results provide stations and advertisers with insights into health, well-being & self improvement offerings in market.

National key insights:

  • When not feeling well, the overwhelming majority of respondents will visit a private doctor’s office (70%), followed by the pharmacist (22%)
  • 73% of respondents stated their priority for the next year is to exercise more while 62% are looking to lose weight
  • 16% of respondents are considering joining a gym
  • Massage services are highly sought after by the 18-24 year old group, with over 70% stating they are interested
  • 30% of respondents stated radio is the most influential media when it comes to helping respondents chose healthcare services.

For more information, please email Briony McLean (Research & Insights Strategist) or call 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio Australia’s prior consent.

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