Radio Insights

Radio Insights (formerly AudienScope) is a national online survey of behaviour, providing context and additional perspective to the Australian radio ratings. The research is released quarterly and involves 5,000 respondents per year.

While the radio ratings provide data on "who" is listening to "what", Radio Insights looks at the reasons "why" by delving deeper into listening behaviour.


AudienScope Report 4, 2014

Key findings:
  • Radio is the medium consumers most engaged with in summer, with 84% of people listening as much or more in summer
  • Under 25s are the most engaged summer radio listeners, 29% say they listen to more radio in summer
  • 64% of radio listeners listen to the radio stations at their holiday destination.

AudienScope Report 3 2014

Key findings:
  • Radio generates an impressive level of social media interaction with 61% of listeners interacting with social media
  • Under 25s are the most likely to engage with radio social media, with 1 in 3 interacting with a radio social media page in the last month
  • Of those who engage with radio social media pages, 52% reported it had strengthened their relationship with the station in some way.

AudienScope Report 2 2014

Key findings:
  • 9 in 10 listeners would miss their favourite radio show if it was taken off air permanently
  • Each week, 1 in 2 listeners talk to others about what they heard on radio
  • Compared to other media, radio listeners are twice as likely to have just one favourite radio station. 4 out of 5 listeners have been listening to the same radio station for more than two years.

AudienScope Report 1 2014

Key findings:
  • Radio is ranked first (ahead of TV, digital, and print media) on keeping listeners company, relaxing them, making them feel good, and helping them to concentrate
  • “Share of Ear” shows radio captures 66% of listening, compared to music streaming (e.g. Pandora, Spotify, and iTunes radio) on 8%, and music collections at 25%
  • In a typical week, radio reaches 93% of under 25s
  • 43% of under 25s are likely to interact with their favourite radio station (the highest of any age group).

For more information, please email Briony McLean (Research & Insights Strategist) or call 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio Australia’s prior consent.