NIELSEN Consumer Insights

Nielsen in an ongoing partnership with Commercial Radio & Audio release a bi-annual report which focuses on a specific category and explores radio listeners attitudes and behaviours in relation to the category.

By segmenting radio listeners into distinct groups based on their behaviours, the Consumer Insights report allows advertisers to identify the types of potential customers that can be reached via commercial radio and understand how existing attitudes can be leveraged to their advantage or need to be addressed through brand communications.

For more information, please email Briony McLean (Research & Insights Strategist) or call 02 9281 6577.

This data may not be used for, or in association with, any commercial purposes without Commercial Radio & Audio’s prior consent.