Nielsen in an ongoing partnership with Commercial Radio & Audio release a bi-annual report which focuses on a specific category and explores radio listeners attitudes and behaviours in relation to the category.
By segmenting radio listeners into distinct groups based on their behaviours, the Consumer Insights report allows advertisers to identify the types of potential customers that can be reached via commercial radio and understand how existing attitudes can be leveraged to their advantage or need to be addressed through brand communications.
Get all the latest news, trends and insights on radio and podcasting.