Fitzy & Wippa’s ‘For the Love of Sydney’ displayed Fitzy & Wippa hugging various iconic landmarks as well as local landmarks in Sydney. To compliment this campaign we designed a major station promotion to extend the TVC’s theme of ‘For the Love of Sydney’. Phase 1 – Launch & Seed: Over two weeks a TVC ran on top rating TV networks and a 90 second extended version was seeded on Facebook, Twitter and novafm.com.au which was encouraged to share. The YouTube clip was viewed over 65,000 times. Phase 2 – Engagement & Momentum: Fitzy & Wippa mention on-air that listeners are starting to replicate the campaign and emailing in their poses. Nova Casanovas also took photos of Sydnesiders hugging famous landmarks – these photos were uploaded to nova.com.au and Facebook. Early adopters were championed on-air with prizes and shared on Nova’s Facebook and Twitter pages. Phase 3 – Major Tactic:
As momentum grew ‘For the Love of Sydney’ was launched and listeners told that they could star in the next TVC by sharing their photo – this was to launch in the first episode of Celebrity Apprentice. Listeners could upload their pics via the Nova iPhone app or on the Facebook page. The winning listeners who shared their photos also won tickets to the ‘For the Love of Sydney’ party with Fitzy & Wippa. The best entries were highlighted through a Facebook marketing campaign to encourage further entries.